Skip to main content

8 STEPS TO AN EASY, EFFICIENT E-COMMERCE WEBSITE

It's a given that Social Media websites draw the most traffic. Following closely behind are Ecommerce websites. If you have a business and you want to stay in touch with your customers and to also build a customer-base, you need a strong online presence. Put your brand out on the world wide web, just one swipe away from your next big sales opportunity! Here are some useful pointers to enhance your customer's experience with your brand online.
#CLEAN & CLEAR
You may have a plethora of products for sale. Don't endeavour to put them all up on one single page. Clean up the layout and make navigation easy. Categories should be well-defined and listings should be comprehensive. Too much imagery and 'sponsored suggestions' can confuse and ultimately tire out your customer.

#CLARITY IN COMMUNICATION
You are not writing a product thesis. You may have 100-pages worth of info on the product, but your customer definitely does not have the time for it. Headings, Sub-headings, captions and product descriptions need to be to the point. Use words and lingo that are commonly known.

#NO FILTER PHOTOGRAPHS
Every product up for sale must come with an image. People like to see what they are buying, so give them a full 360 view of the product. Including physical specs and any additional technical info will also be of great value. Should the product undergo even the slightest change in appearance or functioning, update the picture on the site promptly. Misinformation is your enemy.

#RELEVANT SUGGESTIONS
Browsing through an Ecommerce website is not exactly as simple as window shopping. Most of the time customers log-in with a specific requirement. Ensure that the 'you-may-also-be-interested-in' listing has relevant suggestions and not random products that will throw the customer off course. While it might seem like a good idea to put on display all your ware, aimless surfing has less of a chance of converting into a sale.

#SECURITY & PRIVACY
When you collect details from customers, you must guarantee to them that the information will not be shared with anyone else. They need to know for sure that these details will not be misused. Use payment portals with caution.

#PALMTOP FRIENDLY DESIGN
Most of your customers will interact with your website over their smart phone or tablet. It's not enough to have a fabulous looking website designed to fit a laptop screen. At the very outset make sure that your website looks equally brilliant and is 100% efficient on a small palmtop device as well.

#CUSTOMER SUPPORT
First time users and loyalists often have queries and doubts regarding products. They may require more information on a certain product. Make room for them to post queries and be sure to respond within 24 hours. The customer is not going to sit around and wait endlessly for you to respond. He/she will set out in search of what they want elsewhere.

#SOCIAL MEDIA PRESENCE
Just because you have a website, that does not mean you can ditch a social media presence. Like we said before Social Media is where your customer spends most of his/her time. Social Media marketing is an important tool to promote your business and also to interact directly with your customers. Regular posts, interesting interactions and courteous response to feedback, go a long way. Add your social media account details on your website and increase your following – grow you customer base.

Comments

  1. ultimatefitness12 June 2019 at 03:08

    Reaching target audience is big task here the niche publishers scored that is why advertisers feel happy to pay less and get results.Elephants also should live also ants so all as thier ways so any new advertisement media will come but nothing going to replace print media.how much time
    we spend on the website seeing a ad where as when you see a magazine ad in ultimate fitness all your focus in the ad here it scores also magazine ads are seen when you are in relax mode not rush time here ultimate fitness scored or any magazines.All media stays here and it is really appreciated the iniative taken by the founders zigma marketing to make them strong as part
    of great giants.

    ReplyDelete
  2. ultimatefitness12 June 2019 at 03:42

    when i see a health care feature of the hindu with good placement of content and photos definately i read it and januvary 2019 issue some of the hospital even i know from this health care feature the impact counts.when you see online and when you see print media which attract your brain please tell from the heart so print media is a must.It should stay here for ever.When we proud to speak english we should understand the greatness goes to The hindu no doubt about it same effect will the online media can give us.when you speak english most people find difficult in getting words but when you read the hindu you will get lot of words so you become a good speaker it is the luck of south indian to have the hindu for us to grow from our child hood.The hindu as made lots of big brand today through is continous efforts.Best paper is business line it covers all business news.i read all business publications and i found it is very simple and easy to read but i really feel bad lots of people are not knowing the worth of it.How much time you can spend on digital but i know people who read hours together the hindu.This is the difference between online and print media.A person having some eye probelm he cant able to see digital but he can read print media.New things will come but old remains so encourage print media for ever even big or small publishers doesnt matter.It is sad to see lots of company this year reduced thier budget of print media to digital media.Rural area i visited i can see in the tea shop Thehindu paper lying in the table and fullpage ad so it attracted me and i took the paper and seen.Can online media can be exposed like this.print media millions are feeded by the advertisers so dont fully transform to online support the print media partly try your luck online.if i put a fullpage ad in the hindu my job is over i will get distributors/employees/retailers can it be repalced by online media support print media keep reading magazines and papers it should stay here for ever.

    ReplyDelete
  3. Unknown25 October 2019 at 03:57

    We are urgently in need of KlDNEY donors for the sum of $500,000.00 USD,(3 CRORE INDIA RUPEES) All donors are to reply via Email for more details: Email: healthc976@gmail.com

    ReplyDelete

Post a Comment

Popular posts from this blog

BRAND BUILDING THROUGH CONTENT MARKETING

Before you present your brand to your audience, be sure you have a clear idea about how you are going to position yourself. Identify what makes your brand better than the rest and ensure that aspect comes across to your audience. Your brand makes the biggest impact with what you say about it. So choose your words wisely, find the right platforms and get your audience hooked. 1. MAKE THE HUMAN CONNECT No matter what your product or service is, your audience comprises of people. Talk to them in a language that is fun, friendly and empathetic. Don't make assumptions about your audience. Do not expect them to have all the background information on your brand. At the same time do not underestimate their ability to see through false marketing. Use words and metaphors that are easy to understand and commonly used. You risk alienating your audience when you get too technical. Save the tech specs for the sales meeting. 2. LISTEN IN ON YOUR AUDIENCE Staying in touch with your a
Post a Comment
Read more

Types of Digital Marketing

DIGITAL MARKETING: WHICH ONE SUITS YOU? If you want to create buzz around your brand, you better jump on the digital platform, which ably compliments your print ads. For first-timers the digital scene can be quite overwhelming. You might fear being shoved into a corner by the clutter online. True. That could happen. That's why media planning continues to be extremely important. You need to find out the digital marketing route that will suit you the best. There are many ways to go digital - your marketing strategy should be a combination of the various types of digital marketing to facilitate effective communication with your target audience. 1. Search Engine Marketing & Search Engine Optimization. Google is anyone's best friend today! You type in a query and it coughs up a flurry of information. Google is nothing but a search engine – the most popularly used one too. As a brand owner what you need to do is ensure such search engines favour you when a prospe
2 comments
Read more

FACEBOOK VIDEO WINS THE TUG-O-WAR

When the choice is between an image and a video, to make an effective sale, today the answer is pretty obvious – go for video. However, there are also stats that say that when it's an ad video, your viewer has only one minute to spare. You have just sixty seconds at your disposal, use them wisely. But before you delve into adding punch to your content, you have to settle down on a medium to communicate with your audience. Recent studies favour  Facebook video  over YouTube .  The reason is simple enough – User Interaction. In a Facebook versus YouTube study conducted by Quintly.com, the ever growing and ever evolving social media giant overtook the video sharing website in big, long strides. Quintly.com studied the activity, interaction and engagement rendered by 1,87,000 pages and over 750 million posts, in order to arrive at data that was convincingly in favour of Facebook video. The study coughed up the following data: – 89% of all videos on Facebook are
1 comment
Read more