DIGITAL MARKETING: WHICH ONE SUITS YOU? If you want to create buzz around your brand, you better jump on the digital platform, which ably compliments your print ads. For first-timers the digital scene can be quite overwhelming. You might fear being shoved into a corner by the clutter online. True. That could happen. That's why media planning continues to be extremely important. You need to find out the digital marketing route that will suit you the best. There are many ways to go digital - your marketing strategy should be a combination of the various types of digital marketing to facilitate effective communication with your target audience. 1. Search Engine Marketing & Search Engine Optimization. Google is anyone's best friend today! You type in a query and it coughs up a flurry of information. Google is nothing but a search engine – the most popularly used one too. As a brand owner what you need to do is ensure such search engines favour you when a prospe