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Showing posts from 2018

Types of Digital Marketing

If you want to create buzz around your brand, you better jump on the digital platform, which ably compliments your print ads. For first-timers the digital scene can be quite overwhelming. You might fear being shoved into a corner by the clutter online. True. That could happen. That's why media planning continues to be extremely important. You need to find out the digital marketing route that will suit you the best. There are many ways to go digital - your marketing strategy should be a combination of the various types of digital marketing to facilitate effective communication with your target audience.
1. Search Engine Marketing & Search Engine Optimization.
Google is anyone's best friend today! You type in a query and it coughs up a flurry of information. Google is nothing but a search engine – the most popularly used one too. As a brand owner what you need to do is ensure such search engines favour you when a prospective customer want…


It's a given that Social Media websites draw the most traffic. Following closely behind are Ecommerce websites. If you have a business and you want to stay in touch with your customers and to also build a customer-base, you need a strong online presence. Put your brand out on the world wide web, just one swipe away from your next big sales opportunity! Here are some useful pointers to enhance your customer's experience with your brand online.

#CLEAN & CLEAR You may have a plethora of products for sale. Don't endeavour to put them all up on one single page. Clean up the layout and make navigation easy. Categories should be well-defined and listings should be comprehensive. Too much imagery and 'sponsored suggestions' can confuse and ultimately tire out your customer.
#CLARITY IN COMMUNICATION You are not writing a product thesis. You may have 100-pages worth of info on the product, but your customer definitely does not have the time for it. Headings, Sub-headings, c…


Before you present your brand to your audience, be sure you have a clear idea about how you are going to position yourself. Identify what makes your brand better than the rest and ensure that aspect comes across to your audience. Your brand makes the biggest impact with what you say about it. So choose your words wisely, find the right platforms and get your audience hooked.
1. MAKE THE HUMAN CONNECT No matter what your product or service is, your audience comprises of people. Talk to them in a language that is fun, friendly and empathetic. Don't make assumptions about your audience. Do not expect them to have all the background information on your brand. At the same time do not underestimate their ability to see through false marketing. Use words and metaphors that are easy to understand and commonly used. You risk alienating your audience when you get too technical. Save the tech specs for the sales meeting.
2. LISTEN IN ON YOUR AUDIENCE Staying in touch with your audience and under…