Zigma Marketing

Every product has a specific target audience. Reaching that specific group and convincing them that your product  is the best on the rack, is what marketing is all about. Such potential customers who are interested enough in your product, that they don't mind sharing some of their personal information with you are called Leads, and identifying these leads is big task. Renting a stall at a local fair and hoping your target audience will stop by for more info, is a stale method. Engaging with them via social media platforms and websites, is what works today. Lead Generation is the art of bringing leads to your product and using sensible marketing tactics to ensure they buy your product or use your service. This makes Lead Generation one of the most key parts of the Marketing Cycle. The three important Steps in Lead Generation are: ATTRACT INTERACT REWARD Put your Content Marketing skills to the utmost test. Create a sponsored ad or a post on social media that rea...

When the choice is between an image and a video, to make an effective sale, today the answer is pretty obvious – go for video. However, there are also stats that say that when it's an ad video, your viewer has only one minute to spare. You have just sixty seconds at your disposal, use them wisely. But before you delve into adding punch to your content, you have to settle down on a medium to communicate with your audience. Recent studies favour  Facebook video  over YouTube .  The reason is simple enough – User Interaction. In a Facebook versus YouTube study conducted by Quintly.com, the ever growing and ever evolving social media giant overtook the video sharing website in big, long strides. Quintly.com studied the activity, interaction and engagement rendered by 1,87,000 pages and over 750 million posts, in order to arrive at data that was convincingly in favour of Facebook video. The study coughed up the following data: – 89% of all videos on Fac...